Before people meet you, they Google you. What do they find and are you happy with what they come across? In person, it takes 10 seconds for someone to gain an impression of you. What kind of impression are you making? You can control and start to define how you want others to see you, especially as a creative. This is a lifelong, long-term game, but the results can transform your career. And it is critical more than ever to stand out in an oversaturated arts marketplace. Personal branding can help you do that.