Think back to your last creative project and the insecurities that plagued you throughout the process. One of the biggest hurdles we face as artists is working through our own insecurities and self-doubts. It doesn’t matter how experienced you are or how long you have been doing this; those insecurities remain, perched on your shoulder, overanalyzing your every move every step of the way. It’s such a common hurdle that there are countless comics and illustrations on it, including this one from Connie Sun:
Once you survive through all of that and finally come out on the other side with a fully realized creation, then it’s time to put it out into the world and market it. By this point, many artists and creatives don’t have the energy and who can blame them? Marketing a project requires putting on a completely different thinking cap. It requires stepping back from your project, assessing its strengths and weaknesses and then while speaking to the media about it, focusing only on the strengths (or finding ways to turn those weaknesses into selling points). It’s a tricky balance, because you have the whole history of the project in your mind, all the ups and downs and now you have to push that aside in favour of a narrower narrative that once chosen, you need stick with (consistency is key when communicating publicly and to the media). And this is precisely where you become your own worst enemy. We are naturally harsher on ourselves than anyone else; combine that with being too close to a project and it means you may end up overlooking or missing certain attributes or avoid pushing yourself outside your comfort zone. This is why it is useful to hire someone else to help you with your marketing efforts, to gain that refreshed, outsider perspective and to give yourself a mental release from your creative baby. For myself, I haven’t found the right person who can go beyond focusing on social media followers and press releases. And that is the main reason why I decided to launch myself as a personal brand consultant, because I found that most PR consultants didn’t focus on the long-term gain or narrative when promoting artists. Which is why for the time being the only person marketing my projects is myself. I will be honest though, it is a lot to handle, I’m not doing as much as I could (for the reasons I’ve gone through above) and I would prefer to hand the reins over to someone else that I can trust. In the meantime, though, if you read this post, related all too well to it and are ready to pass your project onto someone else, know that I’m just an email or phone call away. PS. Shameless plug time: I am excited to announce that I have overhauled my website to include four different service packages for your personal branding and promotional needs. I will also be offering 20% off on each of these packages between now and Jan. 1, 2020.