I can't remember where I first came across the term "personal brand"; I am fairly certain that for a while I thought I conjured it out of thin air. All I know is that it matters more than ever for modern day creatives. If you are scratching your head at the term, personal branding refers to how people perceive you. So, if someone had to describe you in one sentence as an artist, what would they say? What are the feelings, visuals, messages and keywords people associate with you and your work?
Regardless of your response to the above, the point is that whether you like it or not, you have a brand. People already have certain associations with you. The question is, do you like those associations and how much control do you have over the brand? That's the point of personal branding; it's a long-term, ongoing strategy to define how you want you to be perceived as a creative and by association, your work.
We live in an age where we are bombarded with information and self-promotion on an ongoing basis. So what artists and creatives need to get over is the fact that their work can speak for itself. When your audience is so overwhelmed with information, the only means to break through the clutter is to make it personal. People are attracted to other people's stories. And there's usually a personal reason that you create the work that you do. That needs to be heard and it needs to be part of your ongoing self-promotion. The beauty of this process is that your story is unique to you.
If you'd like to learn more about personal branding and how it can work for you, I'd like to invite you to connect with me via here or amenjafri.com. If we decide to worth together, my service packages are 20% off between now and Jan. 1, 2020.
Until next time, Amen