About Me

Amen (pronounced Ai-mehn) Jafri 

Just a few years ago, I transitioned out of a career as a public servant to working in the film industry and earning accolades as a documentary filmmaker. I made this change through personal branding, redefining how I promoted myself and now I work with my clients to do the same. I started my film career as an intern on the feature thriller Penthouse North with Michael Keaton and Michelle Monaghan and since then have also worked at the Aboriginal Peoples Television Network, Alibi Entertainment and more recently, the Cable Public Affairs Channel. I made my first film, The City That Fun Forgot?, without any prior experience and it had a sold-out premiere in 2014, garnering local and national media coverage. Since then, my other works have been shortlisted for the TVO Short Doc Contest and screened for TVO, the American Documentary Film Festival, Brooklyn Web Fest, The Pilot Light TV Festival and more. In 2018, I was the director for the Wingd/Bell Media production, Creatorland and a fellow for the Hot Docs Doc Accelerator Lab, as well as an IAWTV Award Winner and a participant in WIFT's IDM Fund Futures Program.